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Sellers
Our Selling Advantage!
Thinking of selling your home? You’ll want the best international exposure possible for your home, right? More and better marketing—especially internationally, especially at the Luxury level—means a higher sales price and a quicker sale. And that’s our goal for every sale!
Berkshire Hathaway HomeServices is new to Mexico—we opened the very first Mexican office for the brand in San Miguel in 2020—and therefore many Sellers are not aware of the advantage our brand offers over other local franchise names. You see, we’re an American franchise—with the same outreach and connectivity as though we were physically located in Texas or California—while every single competitor in San Miguel de Allende is simply a disconnected Master Franchise.
In other words, those Master Franchises are firms that share nothing more than a name with their U.S. counterparts. Our competitors have no ability to market their listings to their U.S. equals, they have none of the U.S. marketing tools, and none of the U.S. corporate clout our brand supports us with locally. And that gives Berkshire Hathaway HomeServices Colonial Homes San Miguel a very unique advantage over all other firms in San Miguel de Allende.
But what can you do for me, you ask? Let us show you! Below, you’ll see the marketing advantages that our brand offers that the other Master Franchises here simply can’t offer—it’s what sets us apart and has made the Warren Buffett umbrella of real estate companies largest in the world by sales volume! And then of course, there are Seller tools every agency in town uses, see why we’re able to do them better than the competition. Scroll below to learn more!
We offer the industry's Most global media outreach!
We’re Your Trusted Advisor!
Berkshire Hathaway HomeServices Luxury Collection Specialists are entrusted to represent hundreds of millions of dollars of real estate each year. Backed by the power of the Berkshire Hathaway HomeServices global brand and with access to preeminent home selling tools, our Luxury Collection Specialists have the unique ability to position your luxury property in front of buyers across the globe.
From our advanced technology and partnerships with the world’s top media outlets, to our branded media channels including Prestige magazine and a robust social media and digital presence, plus our showcase presentations that unite a global team of more than 50,000 real estate professionals, Luxury Collection Specialists pair first-class marketing tools with an unwavering commitment to guiding you home.
The page below outlines the details of what we offer our sellers, but for a quick overview, see what our CEO says in the video above.
The Largest & Most Respected Global Name in Real Estate Also Offers the Most
Comprehensive Marketing Outreach!
As part of the Berkshire Hathaway umbrella, we enjoy unparalleled name recognition and admiration globally. Every country on earth recognizes and trusts our brand! It’s what gives our clients trust in knowing we follow the same integrity that built and sustains our brand.
And having reached the status as the largest umbrella of real estate companies—as ranked by sales, see the Bloomberg article at right—we’ve already demonstrated to past clients the power our brand can also provide you. We’re not the largest franchise by number of Realtors, we’re the strongest in terms of sales per Realtor…and that’s what benefits you: more expertise representing you.
But don’t take our word for it—see the video at left to see what we do!
We’re the only agency in San Miguel to Market Listings to HNW Zip Codes
Because we’re a U.S. franchise—not a Mexico master franchise—our team has access to the Berkshire Hathaway HomeServices roster of marketing tools, the best of which is a digital marketing company exclusive to our brand—no one in San Miguel de Allende can offer this. We send both brand awareness ads as well as listing-specific digital ads (see the photo at left) to High Net Worth neighborhoods with home values above $5MM in our top feeder markets—California and Texas—so the right demographic will see your home listing. And that’s the exposure you need to sell your home faster for a better price!
That’s not all—our digital outreach starts right here in San Miguel! When visitors log on to the internet while walking by our office or anywhere in the center of Centro, our digital consultant captures that device signal and can then re-target ads once that visitor has returned home. While we don’t market specific listings this way, our company name and brand pop up in their news feed well after their visit—if they’ve started thinking of a home here, they’ll call us first!
Select Luxury Collection listings receive added exposure onGlobal Open House
The Luxury Collection division of Berkshire Hathaway HomeServices in Mexico exceeds the international media exposure other “premier” real estate agencies in San Miguel de Allende often try to emulate, simply because we’re an American franchise with the clout of a corporate media empire from the United States supporting us here at the local level, even south of the border.
One of the more popular offerings of Berkshire Hathaway HomeServices international outreach is the firm’s quarterly Global Open House series, exposing your listing to our global audience of over 50,000 real estate agents across the globe who will send buyers in our direction. Plus, your listing is then viewed online by millions of viewers who visit the corporate Luxury Collection site. Our San Miguel de Allende office has enjoyed multiple listings showcased in this highly-selective event, see it at work now—click the video at left!
Your Luxury Listings Are Posted To The U.S. MLS in our Feeder Markets!
Each of these listings then also receive additional social media exposure in that market, “Just Listed” postcard mailers, and targeted digital marketing to the city’s top High Net Worth zip codes, a program unparalleled anywhere in the entire U.S. by any other real estate brand. See the examples at right.
Because we’re an American franchise—unlike our local competitors—we have a direct connection to our sister franchise offices in the U.S. This allows us to post your home—with special emphasis on our Luxury Collection listings—to the various MLS systems in our top feeder markets in conjunction with our sister BHHS offices. See the example below from the largest MLS in the US.
This is a new and growing program offered by the Berkshire Hathaway HomeServices corporate franchise system, we will continue to roll out more and more markets as our program grows into additional feeder markets—see these three images as examples from just one market, and then watch for updates!
Gain Extra Global Exposure With our Exclusive Membership in Who’s Who in Luxury Real Estate
As San Miguel de Allende’s sole and exclusive member of Who’s Who in Luxury Real Estate, we are able to provide an extra boost of publicity internationally that other local offices cannot. Your Luxury Collection listings are posted to LuxuryRealEstate.com, the real estate industry’s most comprehensive and elite collection of luxury homes from over 60 countries generating over $240 billion USD in sales annually. Listings here get over 6.4MM page views per month from viewers with an AHI of $398K and an average house value of $1.9MM USD, the perfect target audience for your home!
Additionally, Luxury Real Estate magazine enjoys a print run of 50,000 and an email and digital distribution of 450,000 promoting the site’s homes with an average list price of $2.4MM USD. Ok, we admit, that’s a lot of numbers! You’ll get a quicker introduction just by watching the short video at right!
Besides your listing being automatically posted to this prestigious site, we have the ability to invest on a per-listing basis to boost your home’s exposure through special ad placement on the home page, which then generates additional social media outreach by Luxury Real Estate. The image at left showcases the home page where a $7MM listing was promoted. The overlay image shows the statistical feedback that tells us how many people saw your home, and how many engaged with the post by clicking to see your home online. Remember, no other agency in San Miguel can offer you this kind of exposure!
Your Luxury Listings Are Published In BHHS U.S Luxury
Real Estate Venues
As a sister franchise office to our fellow U.S. franchise offices, we are able to promote your Luxury Collection listings in the magazines and online venues created in our best luxury markets in the U.S. These magazine ads and online publications reach a highly-targeted demographic of HNW families in their respective markets, ensuring your listing receives additional stateside exposure our local competitors in San Miguel cannot offer as only a master franchise. See just two of the examples shown here.
As example, the Lifestyles Southern California magazine—the primary feeder market for buyers looking at San Miguel de Allende—is direct-mailed to 75,000 southern California households with a $3MM minimum home value, is direct emailed to an opt-in email subscriber database of 25,000, and is seen online on BHHS California Properties web site receiving 1.9MM visits per year, as well as posting on popular magazine resource Calameo.com, receiving over 100MM unique visitors per month. Our other market publications share a similar distribution. Can you ask for better exposure?!
Better Marketing Photography
As a second-home international market, 99% of our Buyers find their next home here online, not driving by. That means the photographic presentation of your home is the most critical marketing tool used to attract potential Buyers. And while everyone brags about their photographers, we only work with the industry’s top professionals who are experts at lighting and the use of retouch applications like LightRoom. Think there’s little difference between photographers? See the photos at right taken from an actual online listing. This same home was first unsuccessfully marketed by a competing agency in town using photos like the one on left, the photo to the right is the exact same photo as it was published on our web site once we became the new listing agency. And those same expert images are what makes print-media ads so powerful. Photography does make a difference!
Staging a room proves as equally important as the photographic technique itself. Our team offers a designer’s eye for bringing a vacant or rental home to life, populating the home with lifestyle vignettes that help a Buyer envision living that very lifestyle themselves as new owners of your home. What does staging entail? The photos at left—same home as above—was just photographed by the competition exactly as it sat. The photo at right shows the same room after we had staged it, replicating the most exquisite dinner party a buyer might envision, complete with candlelight, a glowing fireplace and the design accoutrements a buyer of this demographic would expect to see. Staging sets the lifestyle! And it sells your home!
We Provide You A Better Matterport Package!
Matterport 3-D videos are the norm of the industry in the U.S., however here in San Miguel de Allende very few Realtors will invest in this excellent marketing tool because it is a pricey investment. The few Realtors here who do are actually using a cheaper older-generation Ricoh camera that creates only very basic Matterport videos that are very difficult for our average older demographic buyer client to understand and maneuver. In other words, they sound good but are worthless as a productive tool for actual buyers.
We resource our Matterport products from a non-local producer who uses the latest-generation technology and produces an automated video that the user has no need to understand technology to enjoy a 3-D video tour of your home listing from their location in the U.S., starting from the front door of your home and walking the client all through the home as if they were on a personal tour. Our newer generation videos also allow the viewer to measure rooms, or use A.I. to unfurnish the home. Click the 3-D generated image at left for a sample Matterport video from one of our listings.
Beyond the videos, another immensely valuable tool our Matterport packages provide is a full floor plan of the home, complete with room dimensions so clients can begin to envision how their lifestyle will fit within your home. The floor plan also makes understanding even an automated video much easier when a buyer has seen the floor plan layout and knows and understands how the labeled rooms are connected, it becomes a much more intuitive marketing tool for your home. Again, please note that this Matterport package is typically reserved for seven-figure luxury homes because of the investment cost.
Our Global Network
Driving the world’s LARGEST real estate company.
1,500 Offices Globally. Over $179+B of sales in 2021.
Better Than Our Competition